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Gotta say, it's one of the most effective viral marketing from a clothing brand in decades. Provocative ads are nothing new for fashion brands. Sexy, revealing clothing used to be what pushed the boundaries back in the day, but those aren't shocking or scandalous enough anymore. You just don't get the pearl-clutchers scared and outraged, with accusations of "Satanism", the same way anymore by showing scantily clad women. It's a different climate, you get the them in other ways, you get them screaming "fascism" instead; didn't think all it would take would simply be an attractive woman saying she has ''good jeans'' personally.

Last edited by hiccupthehuman - on 29 July 2025