Two things can be true: the second half of 360's life was mostly filled with disappointment and shovelware for the majority of longtime Xbox owners; it also didn't have that much affect on the Xbox brand since they were in a dominant position for that generation.
But of couse in true Xbox fashion, they pissed away something should've been simple and easy through their obssession with proprietery software, hardware gimmicks and forcibly tying people to their online services at all times . And because of all those unnecessary and unwanted 'features' (boy, why does this sound familiar?), it also made the base system significantly weaker than it's obvious counterpart.
Yet even with all that self-sabotage, the Xbox One was still selling very well for a while based on the brand credibility they built with the 360. The problem they ran into eventually is the same problem they have now-- there were no games that made you feel you need an Xbox just to play them.
That fatal flaw has never been fixed under Phil's regin. The only difference is he made a lot of grand overtures about how he planned to fix it and give people what they want. But he's failed repeatedly and lied repeatedly. In my book that makes him far more damaging to the brand, which has ultimately lead to it's slow death.
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