- October - 16% Growth in Non-Mobile Subscription Spend
- November - 8% Growth in Non-Mobile Subscription Spend
- December - 11% Growth in Non-Mobile Subscription Spend
- January - 13% Growth in Non-Mobile Subscription Spend
- February - 9% YoY Growth in Non-Mobile Subscription Spend
- March - 11% YoY Growth in Non-Mobile Subscription Spend
- April - 18% YoY Growth in Non-Mobile Subscription Spend
May
U.S. Video Game Market May Spending Trend - May video game content spending increased 2% when compared to a year ago, to $3.7 billion. The growth was led by a 29% gain in non-mobile subscription spending when compared to May 2024.
— Mat Piscatella (@matpiscatella.bsky.social) 9 July 2025 at 14:00
[image or embed]
29% YoY Growth in Non-Mobile Subscription Spending.
US video game subscription spending reached an all-time monthly high in May 2025 ($0.6B), while experiencing its 3rd consecutive month of growth.
Looks to me that the pressures of higher prices in everyday spending categories like food and general economic uncertainty has folks looking for value.
— Mat Piscatella (@matpiscatella.bsky.social) 9 July 2025 at 14:23
I think it's fair to speculate that Game Pass contributes a decent chunk to this increase, as subscription spending was stagnate until Call of Duty was added to Game Pass and since then every month has seen growth to overall subscription spending. So now that Game Pass is back to growth, it only makes sense to increase the prices! /S.
I can be "fine" with a price increase but still think it's stupid to do one when you're back to growth stage.
