“We saw an uptick in game subscriptions when Call of Duty made it to Game Pass… but after that, we saw an uptick in February, and in March and in April.”
www.thegamebusiness.com/p/us-consume...
— The Game Business (@thegamebusiness.com) 4 July 2025 at 17:00
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He added that this might be why subscription services have started to grow again this year: “We saw a subscription market boom during the pandemic window. Then it flattened. It was flat for a couple of years. We saw an uptick when Call of Duty made it to Game Pass… but after that, we saw an uptick in February, and in March and in April. That could be content related, but it also could be consumers saying ‘I want to have better value for my dollar, so I am going to lean into those categories that could deliver that’. So keep an eye on that.”
Imo it's stupid to increase Game Pass price when you're back to growth mode which is what Microsoft is going to do but what do I know. Everything about Microsoft is about squeezing as much profits out as possible, despite having a healthy business. I will likely see it as good enough value for myself but you increase prices when growth has stagnated, which clearly hasn't happened to Game Pass, it is back to growth.
Last edited by Ryuu96 - on 04 July 2025
