Satya is devoid of all creativity, his obsession with AI will destroy Microsoft's reputation and I still strongly believe will backfire on the company as a whole, this man doesn't understand nurturing talent at all because he doesn't care about talent or creativity or the arts, and like I said, Microsoft will NEVER understand the consumer business, their heads have been too deep in business for too long.
Microsoft is lucky that brand image doesn't really matter much to corporate clients but I would argue that brand image and reputation does matter somewhat to consumer facing businesses and Satya Nadella is almost looking like he is INTENTIONALLY trying to burn down Xbox's reputation, if the dudes goal was to make Xbox as hated as EA then I would say well done, you have achieved that.
EA will lose the crown of the most hated gaming company and Xbox will take over.
Then Microsoft expects to make waves with the PC community? Lol. We're talking about the same PC community who are devout loyalist to Steam and very conscious about who the shitty companies are? Who successfully boycotted Epic Game Store? And practically ever other PC launcher until they came crawling back to Steam? Who are now switching to Linux?
We're literally seeing recently developers get blasted for using AI so much that they're backtracking instantly and Microsoft thinks they're going to get away with ramming AI into their videogames? Lmao, maybe the console community will accept that but the PC community (who is Microsoft's future) are absolutely going to rip them apart and all this negative PR is going to turn people against the brand and the ecosystem.
Good luck winning over PC Gamers Microsoft.
