Tober on 25 June 2025
If China would start adopting Switch or any other Games console on a similar level as e.g. Europe, the sky is the limit.
Simply due to the sheer size of the population there is a giant middle class that can afford it. In traditional markets like North America, Europe and Japan it's probably capped already. The growth will need to happen outside of these.
Think what happened with cars. Everybody thought there was a ceiling for worldwide sales, then China started to grow so substantially it's now easily the biggest car market and raised the ceiling for worldwide sales dramatically going from approx 60 million to 80 million within 20 years.
