Nintendo only has to get lucky once.......

[Pyro as Bill]

HoloDust said:

Wrong battlefield. The war will be waged around digital marketplaces, actual hardware on which your game library will be running in the future is irrelevant.

It's true that digital marketplaces allow for bigger profit margins that are capable of more easily offsetting development costs but which company (out of the big 3 or 4 if we include Steam) are best placed to leverage this to their advantage? IE which first party developer can drop a AAA game and keep all the profit to themselves.... cough Mario Kart World..cough...