Ukraine’s legendary ‘Birds of Magyar’ is one of the most successful drone units of all time. Under its charismatic commander Robert Brovdi, callsign Magyar ( ‘Madyar’ in Ukrainian, meaning Hungarian), the unit has grown in three years from a platoon into a regiment, destroying vast numbers of Russian forces each month. This rate of growth is extraordinary in a military unit and looks more like a tech start up --and maybe that is a better description of what Birds of Magyar really is.
The unit has become famous on the internet, and compilation videos of drone strikes go viral, aided by Brovdi’s trademark commentaries with catchphrases ‘Jagga jagga!’ and ‘Bada-boom!’ highlighting effective attacks.
But Magyar’s success is not about presentation. The numbers show this one unit is contributing a significant fraction of Ukraine’s combat power. Magyar has achieved this by using the skills of a tech entrepreneur in a military context.
Ukraine’s Elite Drone Unit Is A Lethal, Fast Growing Tech Start Up
