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LegitHyperbole said:

It's just people are only now figuring out they are being wronged. Slowly but surely people are waking up to the reality here. Get enough people and the EU will regulate just about any industry in favour of the consumer. Already they have done what they can do quickly like having products clearly say they are licensed but anything further is a long battle and a ways down the road. 

The people as a whole really don't care. Streaming hits record numbers year after year while physical is going the way of the dodo.

Renting instead of owning a copy was the answer of the capitalist system to create artificial scarcity of digital media and increase value and revenue. It was a stroke of genius, really.