| JEMC said: Not to disagree with you, but AMD's success in the console business has more to do with 1) Being the only company that could provide both the CPU and GPU (Intel/IBM could do CPU but not GPU and Nvidia could provide GPU but not CPU), And when APUs came and gave them the option to have both on the same silicon, it only made the deal even better 2) Being easy to work with because they didn't act like d*cks (there's a reason neither MSoft after the first Xbox nor Sony after the PS3 wanted to work with Nvidia again) 3) They needed the money from consoles to keep the company afload, which was good both both sides |
The thing with Intel is that today they have Intel Xe.
...But it's to little to late for the console space as backwards compatibility to maintain an "ecosystem" of software is paramount for retaining marketshare.
They never should have stopped producing discreet graphics in the 90's after the i740.
IBM was always happy to work and integrate their IP with other IP, we saw this with the Xbox 360 integrating the Radeon Graphics with the IBM PowerPC cores.
But IBM chips are old, slow and inefficient compared to modern X86 processors, but can offer a ton of threads... I.E. 8 threads per core, so an 8 core IBM PowerPC chip today would have 64 threads.
AMD simply made the right moves during the 8th gen console transition which essentially locked them into being the technology provider for Xbox and Playstation almost indefinitely going forwards... And with Zen being such an amazing architecture, it's been good for the little company that almost went bankrupt.
Where we might get some deviations is if Microsoft or Sony could build a modern ARM core with support to translate x86 into ARM instructions, but even on PC it's not exactly a seamless affair just yet... But give it time. - In the ARM space they do have Adreno (Based on Radeon), Mali, PowerVR (Which have also worked with intel to be integrated into Intel CPU's), Geforce and more which can all scale up and down in size, but it's Adreno and Geforce that are the powerhouses in this space.
Consoles are ironically one of the big reasons why AMD must *still* invest in their PC Gaming efforts rather than abandon it and go all-in on A.I and data center.
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