Currently Online 
| rapsuperstar31 said: I never pre ordered games, and buy very few games at launch. Even The Last of US 2, one of my favorite developers and I bought the game at $30. I love Resident Evil games, I buy them all at $20-$30. |
https://www.bbc.com/worklife/article/20161123-shopping-a-sale-gives-you-the-same-feeling-as-getting-high
What’s really going on in your body and brain when you suspend rational thought and get enticed by a sale?
That feeling. You know the one. The adrenaline rush and desire you feel even thinking about it. You need your next fix. When you’re close to it, you can’t stop yourself — from buying, that is.
For some of us, the signs shouting 50% off, one-day-only sale and clearance are not so different from the siren call for other types of addictions: the feeling of winning at shopping a sale is not unlike the addiction to alcohol, drugs or even food, therapists say.
https://www.psychologytoday.com/ca/blog/brain-wise/201510/shopping-dopamine-and-anticipation
Many people think that dopamine is released when the brain receives a reward, but dopamine is actually released in anticipation of a reward.
Hence pre-ordering games and hype are a bigger reward than actually playing the games. Same as waiting for a sale.
Heck even planning a gaming session often feels better than actually playing. Anticipation is the actual reward.
