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Ryuu96 on 21 May 2025
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Looking at Mat's Subscription Spending.

Back in September 2024 he reported that subscription spending had been "flat to low single-digit growth for quite some time now" and then October 2024 was Call of Duty's inclusion into Game Pass, since then here is how "Non-Mobile Subscription Spending" has looked.

  • October - 16% Growth in Non-Mobile Subscription Spend
  • November - 8% Growth in Non-Mobile Subscription Spend
  • December - 11% Growth in Non-Mobile Subscription Spend
  • January - 13% Growth in Non-Mobile Subscription Spend
  • February - 9% YoY Growth in Non-Mobile Subscription Spend
  • March - 11% YoY Growth in Non-Mobile Subscription Spend
  • April - 18% YoY Growth in Non-Mobile Subscription Spend

Obviously there have been price increases, and it can't all be contributed to Game Pass, but I would reckon quite a lot of it is due to Game Pass considering it was flat-low before Call of Duty and then these recent months of banger Game Pass line-ups have probably helped keep the new subscribers around and brought in even more newbies plus Game Pass PC seems to have grown quite a bit lately.

Last edited by Ryuu96 - on 21 May 2025