South of Midnight reaches over 1 Million players in less than a month.
gamerant.com/south-midnig...
— Klobrille (@klobrille.bsky.social) 2 May 2025 at 23:31
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Nice! 
"When we had the discussion originally, I thought that that specific region was pretty underserved in the video game market. Kentucky Route Zero is a good example, and you've seen it portrayed in Red Dead Redemption. But no one had really kind of dived in and mined the mythology of the area and looked at what made it iconic."
"I'm passionate about that being part of the mission for the studio moving into the future. In terms of what audience, what experiences, and what areas of the world we'll represent next, I can't tell you. But I think it's an important role within Xbox for us to be a brand that appeals to people from all walks of life."







