The Minecraft movie launch sees the game's player count jump nearly 30%, and there was a boost to sales of the Switch edition, too. We look back at how other games have benefited from their movie and TV counterparts
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The Minecraft movie is breaking Box Office records, and it’s having a positive impact on the video game, too.
On Saturday, the day after the movie appeared in theatres, Minecraft daily active players rose 9% week-on-week, and on Sunday players were up 17% week-on-week. This is according to data from Ampere Analysis.
That may not sound like a huge leap, but that’s because Mojang ran a bunch of activity, including releasing some free Minecraft movie DLC, the week prior. The Saturday before the movie, daily active players were up 25% week-on-week, and Sunday numbers were up 14% week-on-week. That’s two consecutive weeks of double-digit growth for a game that already boasts around 170 million monthly active users.
In terms of sales, Nielsen/GfK reports that sales of the Nintendo Switch version of Minecraft rose 25% the week before the movie came out, and then again by 8% when the movie released.
Last edited by Ryuu96 - on 10 April 2025
