All AMD needs to do is a pull a Radeon HD 4870/5870. - It may not have been the fastest GPU on the block, but they were stupidly good value... And AMD was awarded handsomely with volume sales.
They need to realize they don't have a premium offering, thus their prices need to reflect that.
My current GPU is getting very long in the tooth, so I am looking to upgrade sooner rather than later... But I am not seeking the fastest or the cheapest, I am seeking the best bang for buck... Like the Geforce 8800GT, Radeon 9700 and other legendary parts.
--::{PC Gaming Master Race}::--