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LegitHyperbole said:

Graph isn't fully accurate, they don't have to pay for manufacturing anymore with Discs or carts mostly and the majority is digital, that offsets a lot and social media marketing is so much cheaper now. They could raise physical prices but raising digital prices would be heinous. 

Sure, but if we account for everything AAA development costs have increased by about 2 orders of magnitude over the last two decades (low millions in the early 2000s versus hundreds of millions today.)