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[JEMC]

Nvidia has the brand power to do nothing and still win. There were people that bought 3090Tis for $2500 or even more during the last crypto boom/pandemic, and all the other cards were also overpriced and still sold well enough. So, Nvidia doesn't need to do anything because it's Nvidia and people buy Nvidia.

AMD is in more trouble, but at the same time their CPU division is doing fairly well, and has done so for a while, and so I could see AMD taking a small hit on their margins to sell more cards in order to try to increase their marketshare. But they're not a charity, don't expect miracles.

And yes, I do expect that chip makers/AIB partners will try to partially offload some of that price hike due to tariffs to the other markets to subsidize US customers so they don't angry with them. It sucks, but sometimes it works this way.

In any case, despite checking prices every now and then and looking forward what the new cards bring to the table, I'm still not really looking to upgrade my GPU. It's old but it still does its job well and I can run my games just fine.

Besides, the more I wait, the more options I have in ront of me. Just look at this:

Even the B580, which launched two weeks ago and oddly enough it's still nowhere to be seen in any Spanish stores other than Alternate, or the 7600XT would bring me quite a nice upgrade, and bring some RT capabilites on top (not that RT matters at this market segment). Surely the 9060 XT (?) would push that even more. So well, the more I wait, the less I'll have to pay to double my GPU power.

And you, with a 1080Ti, it's about 7900GRE or 4070Ti class to get that 2x jump, so the 9070 XT or 5070 should do the trick. Shame for the VRAM capacity of the 5070, tho. Unless you aim for the best of the best, of course.

By the way, while chekcing the graph above to compare the GPUs, I found this article about a potential leak of the prize points of the 5090 and 5080 in China. Take with a grain of salt.

https://www.techpowerup.com/330284/potential-rtx-5090-and-rtx-5080-pricing-in-china-leaks