Machiavellian said:
Hmm, So you are now defining a new definition for woke. Before it was stuff people did not like, now you are adding advertising to the list as well. Its not like there are hundreds of ads that advertise to groups of people of different race, genders skin tones etc so why is this any different. You say it feigns social consciousness but that isn't correct. What it does is try to sell a feature that Google believes will target a group which is people with dark skin to buy their product. The fact you label this as woke seems like you will label anything woke that doesn't advertise to white people. There are hair products, lotion, food, cloths just to name a few that advertise to non white people so would all of those be considered woke to you as well. |
The first photos Google shows in the ad had poor lighting. As a solution, Google sells some feature called real tone on their Pixel phone rather than tell their target audience that cameras need good lighting to take good pictures.
I view this like an insurance salesman selling volcano insurance in an area with no volcano close by. A dishonest salesman will show the horrors of volcano eruptions to their target audience and hide the fact that there is no volcano in the area.
I'm calling Google dishonest in the ad and to top this dishonesty off, they add a fake veneer of social consciousness to their marketing. I find this appeal-to-emotion marketing obnoxious. And while I dislike using the word 'woke', if I had to use it, this ad would qualify as 'woke' in my book.
To answer your question, no. Any product aimed at someone who isn't white is NOT what I consider 'woke'.
It's the deceptive element in Google's ad that I'm offended by.
Runa216 said:
Funny when you think about it. If going woke = going broke, then why is it that companies are marketing to the woke crowd? |
For the record, I find the notion that 'going woke = going broke' to be nonsense. Plenty of companies have been accused of going 'woke' and are still plenty successful. For example, I can see RockStar being accused of 'going woke' with some of its releases and yet it continues to see greater heights of success.
The notion is stupid, business is more complicated than such a simple mantra.
To answer your question, companies appealing to a 'woke' crowd I feel is just them trying to appeal to emerging markets they feel might have untapped potential. It's nothing new for businesses to seek out new customers wherever they can.
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