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[JEMC]

Chazore said:

JEMC said:

I'm having a hard time believing this.

Nvidia tried to sell the 4080 for $1200 and it failed miserably, that's why the Super revision was priced at $1000. Mind you, the 4090 was "only" three hundred more and so it made sense to spend a bit more and get a lot more, but the reality is that is you canb afford to spend that much money on a GPU, you can spend a bit more and get the better model, the 5090.

So yeah, I seriously doubt it.

But, you know, never say never, given that this time around there is no competition from AMD, Nvidia may have gone cocky and it's trying it again.

Apparently Nvidia/AMD are "scrambling" due to the approaching onset of the Trump tariffs, so that has me thinking; either both of them take a hit and try making them cheaper at entry price, and release revised models at a more expensive price once the tariffs are in place, or they launch their entry price at a higher than normal to offset the tariff price increase.

Either way, the customer is going to be paying for it, as well as retailers. I don't see a world anymore where Nvidia will take the hit first over the customer. So I'm fully expecting a price increase to allow them to ride out the new tariffs. Besides, we know Nvidia has it's earned rep, so why would they take a profit loss for rep gain, when they are already so far ahead in terms of mindshare? (From a business perspective that doesn't make sense, even to me). 

The problem is the rest of the world.

Sure, they can set a lower price now just so when tariffs kick in the retail price doesn't skyrocket, but then that leaves them having to deal with your other (admitedly, smaller) markets. Would they price them the same as the original US price or for the guessed after-tariffs price? After all, we don't even know how big the tariffs will actually be. They could be the rumored 60%, but they could also be 40%, you never know. And that's quite a margin to deal with.

Also, there are companies that have taken action to try to prevent this. The company that makes the Zotac and Inno3D cards moved their assembly factory out of China, so they could ship GPUs to the US without being affected by tariffs to Chinese goods. What willhappen with them? Will they be able to keep selling the GPUs at the original price since they're tariff free or will Nvidia raise they cost of the chips so the ards end up costing the same? After all, you'll have to be very, very loyal to Asus or another brand to pay hundreds of dollars more for the same product.

We can't forget about profit margins either. Both AMD and Nvidia have to meet certain profitability goals, and you can bet the shareholders won't be happy with them earning an hypothetical 20% margin over their chips instead of the usual 33, 40 or 50% one. And that goes especially for Nvidia where shareholders don't care about game GPU when they could sell those for more AI chips for much more money.

And stores are the same. They won't cut their profit margins to sell more cards, and may actually raise them even more to keep the same % margins (LTT made a video touching it some weeks ago).

So yeah, it's a messed up situation where any guess is possible because we know so little. We don't know the price Nvidia, AMD and Intel want for their next cards, when the tariffs will take effect, how bif the tariffs will actually be, what will happen to the other markets, etc.

The only thing we know, as you said, is that we, consumers, will end paying more for them.