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Well first of all, it seems only English language people (North America predominately) cares about 'Woke'.

Here in the Netherlands it's not really a thing and I believe in most of Europe it's not. Let alone in other regions of the world. So I think the first thing we should (can?) agree on, it's not a Universal thing. So if a game fails because of 'woke' outside of North America, probably something else must be going on.

Still though, as an outsider looking at it, it appears the main aspect of 'wokeness' that is received as negative as I see it is: 'Preaching'. It's the 'I tick checkboxes, therefore I'm morally in the right' kind of thing. Nobody likes a nanny-state, nor anyone else nanny-ing people how to think.

I think it's also the exaggeration thing that gets people rolling their eyes. Let me give an example:

Here in the Netherlands we have the pride parade for decades. Just a day parading boats through Amsterdam. It's essentially kind of a carnival having fun. If you like it, join in! But nobody thought by themselves "let's do a whole month, government building wave rainbow flags, educational centers have themes, etc etc. If you don't like that sort of exaggeration that means you Must be Phobic to whatever and are morally in the wrong."