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Koragg said:

They should migrate battlenet over to the Xbox app. No reason it should exist.

Looks like they want battle.net to continue to co-exist and be another way to play first games going forward. Functionally, battle.net is a very competent launcher. Especially when compared to the Xbox app lol. But there's also the case of it being more than just a launcher. I've had my battle.net account for about 25 years now. It's just a deeply ingrained aspect to the Blizzard community that just outright getting rid of it for a much worse launcher would create a lot of bad PR. 

So rather than get rid of it, they're just adding it as a way for the diehard Blizzard community to play Xbox games.