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Soundwave said:
Pajderman said:

Nintendos first party offerings are so strong that customers can satisfy their gaming needs just on Nintendos products.
The main reason I buy 3rd party games on my switch is the convenience of having them on the go and if they are very cheep. Indie games work well in this regard since they often cost less and have a certain uniqueness about them that can spark interest when browsing the shop.

Generally, offer better deals/products than the competition. Many third party games runs better on other hardware making them a harder sell on Nintendo systems. If it is the only system one own they still need to beat the first party offerings.

This isn't really the case with the Switch though, as per Nintendo's own numbers for several years now 3rd party software sales has been 50% or more of Switch's total software sold (and that doesn't include digital indie games either), so the majority of Switch owners are buying 3rd party software to some degree it would seem. 

Sure, but since the question was what it takes to increase the (already quite high) third party sales I still think that the significant subset of games sold is first party is relevant. Especially if one compare to the much smaller subset of first party games on other platforms.