According to Circana's Player Engagement Tracker, on Oct 23rd, 19% of US active Xbox Series players and 18% of US active PlayStation 5 players launched Call of Duty HQ. On October 28th, 52% of active XBS players and 34% of active PS5 players did so. Both were all-time highs for Call of Duty HQ.
Prior to the launch of Call of Duty: Black Ops 6, the previous high for US daily active player engagement for Call of Duty HQ on Xbox Series came on August 31st, 2024 (34% of daily actives), while for PS5 it was September 7th, 2024 (27%). Source: Circana Player Engagement Tracker
Supporting data points are beginning to suggest that yes, coming to Game Pass very likely helped boost Call of Duty engagement on Xbox Series, but it also hasn't appeared to significantly detract from engagement across other platforms. Still early, needs more data.
(And btw... over HALF of all daily active players on a platform playing one game is bonkers engagement).
