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GymratAmarillo said:

It's not that I don't think Guerrila didn't ask for this but in Sony's company showcase they said their next move to increase the PS market was selling merchandising and LEGO is as big as it gets when you are trying to sell merch so of course Sony wants to have a partnership with one of the biggest toy sellers in the world. As you said, if this game works maybe people who never were interested in Horizon are going to play the main titles and if this game works they can sell merchandise and reach even more people because it's easier to make a lego lover/cute games lover/ kid to like Horizon in LEGO form than making many Horizon core fans who think family games aren't for adults to like the game and to buy merchandise.

Washington Post just confirmed that LEGO approached Sony about Lego Horizon.