Pacing.
It's a concept which is hard to define, and even harder to perfect, but basically it means ramping up the challenge, tension, and/or narrative in a game smoothly rather than bouncing them up and down in sharp spikes.
I typed this before scrolling up to see Rubang's post. Now I feel derivative.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







