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Republicans have spent the better part of like 4 decades convincing people that up is down and black is white.

We have right wing radio, Fox News and other Murdoch "news", Sinclair Broadcast Group operating extensively at the local media level.

Even a lot of "left wing" news outlets are pushing plenty of right wing biases, sometimes maybe accidentally, sometimes because they think it makes them look more unbiased, sometimes because the conflict drives up attention.

A lot of social media benefits right wingers, even though they don't believe that to be the case.

The fact that people are voting for the party that believes that there are manmade hurricanes, doesn't tell me that the message is bad. It tells me that a lot of people are just gone from having any kind of reasonable discussion. 

Similarly people believing that dinosaur bones are placed by Satan to trick people, doesn't tell me that evolution's message isn't good enough either. 

The problem is that people are dumb, and there's basically too many things to know. And to be clear, I'm not saying liberals/left wingers/ anyone else is smarter. They're just driven by different things. I think nonconservatives are more comfortable with accepting answers they don't fully understand, the world is complex. Whereas conservatives tend to view things more black and white, which the world isn't.