The problem Ubisoft has, and many other studios as well, is that they've lost touch with us, their customers, users, buyers.
The market isn't growing, and I'm talking about PC+consoles total unique users, and AAA games take more time and are more expensive to make than ever (let alone AAAA games like Skull and Bones, and I guess Concord as well). Because of that, most publishers are trying to grow their audience but, in my opinion, they're doing it in the worst possible way because what they're achieving is alienating their traditional buyers. This is causing that part of their supporters aren't buying their games and the new players they're trying to find isn't really there, or at least not in the same amount as the players they're losing.
I think it all boils down to publishers not learning the lesson of what happened with the jump to HD development, still chasing the AAA race for max profits and, because of the current circumstances, I fear it won't be long before we face another round of publishers disappearing. And Ubisoft is in a weak spot right now.
Please excuse my bad English.
Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
Steam / Live / NNID : jonxiquet Add me if you want, but I'm a single player gamer.
