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drkohler said:

No, this is what happens taking the increased manufacturing costs into account. Sony doesn't want to lose money on hardware, hence this $700 price tag is not really unexpected.

We will see how (un?-)well this thing sells, though. Too many people still think they can get higher end PC performance in a cheap console form. That is not going to happen anymore. Of course that begs the question of what MS/Sony will do with their next console generation. You want RT4090 performance, you pay RT4090 prices..

The next generation will be the frame gen + upscaling generation. Probably not a lot faster than the PS5 Pro in raw specs except for CPU and RT.

UnderwaterFunktown said:

Now that you mention it this whole thing is basicly just pure Apple energy.

Sony has always been the Apple of Japan.

Sony Computer Entertainment was actually the exception... most generations, that is.