Why is "woke" Overwatch a success?
People will accept an average game that is thematically aligned with their values/interests, and may even stretch themselves to allow for a great game (or movie) that isn't..
..but they are far less likely to accept a game that is average or poor, that also runs counter to their interests or values.
There are woke successes, but it may be too much of a hurdle for a game that is woke.. and not great.. to climb, while a game than is non-woke, and just average, might still find some success.