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Veknoid_Outcast said:

This is kind of a sad list, because Xbox as a brand has fallen so much in my estimation.

#1 - Xbox 360
Microsoft’s publishing efforts really exploded in the early 360 years. Heavy hitters like Halo and Gears of War, plus AA productions like Kameo, Viva Pinata, Crackdown, Alan Wake. RPGs like Fable II, Lost Odyssey, Blue Dragon, and Mass Effect. Racers including Project Gotham Racing and Forza. Also, the majority of third-party console games of the era performed better on Xbox. There was also a burgeoning indie scene. Things sort of fell off a cliff around 2010/2011 and never recovered, but before that Xbox 360 made a big impression.

Yeah, when Don Mattrick took over after Peter Moore left Microsoft in like '08 IIRC? Then Don really started changing everything that Xbox was about in that early 360 era. 

One of my biggest "what if's?" in Xbox history is what if Peter Moore stayed on at least until the launch of the Xbox One? It most likely wouldn't have even been called the Xbox One because the "One" in the name was about the system being an All-In-One entertainment system. Something that Don Mattrick explicitly championed, along with the Kinect. 

Shame we had less than a decade of Xbox actually being an objectively good ecosystem. At least in the traditional sense.