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coolbeans said:

It is kinda insane to see just how MS & Sony are taking an anti-sale approach to hardware this late into the generation.

-PS5 Pro rumored to only come as a Digital Edition (w/ adaptable disc drive option) for $600.
-Series X 2TB for $600

I always go back to that image of Gamecubes selling for $49 at Walmart. Us 6th-gen bros don't appreciate how good we had it back then. :(

Companies function on the logic of ever-increasing profit. Right now they're the highest they have ever been. With little in the way of competition, no one is willing to take the plunge of selling at a loss to secure more market share.

Keep in mind that the very cheap Gamecubes were also highly damaging to Nintendo's bottom line back then. It ate up the entire profit of software and mobile and then some.