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EpicRandy said:

MS is not competing with Sony on pure console market share and has not been for a long time. The exclusive strategy they are using is not in the hope that their consoles will somehow pick up but rather to give them more success over what they now view as a better metric (MAU, Subscription service growth, and ROI).

And on those fronts, MS is already besting Sony quite substantially in fact, that's why their change in strategy is not immediate and drastic but slow and gradual. They have a winning strategy for the metrics they deem best and they want to make sure their shift produces an overall measurable positive impact. 

Yes, and that's what I'm saying. Xbox is doing well (and their strategy is not to outsell Sony in console over); they do not care (and should not at this point). 
We can argue about when they stopped caring or why they pivoted. But in the end, the new strategy is definitely to make money somewhere else, and it looks to me that they are on a very good path to achieving that.

This leads to also starting to get some of those AAA on other platforms (starting with Indiana Jones, Hellblades 2, and possibly some other day 1 there). 

Last edited by Imaginedvl - on 19 August 2024