Imaginedvl said:
Honestly, it just makes sense. Sony strategy aside, for Xbox (as a business), I do not see why they are not putting some of their big AAA on Play Station already. People can claim whatever they want, but the main reason is not that "Sony is coming out with more exclusives." Yes, it played a role at first, but at this point (especially with Microsoft coming with way more games), it is just that people will not switch when they invest so much in Play Station and have their whole library there. I have a Play Station 5, and I play on it for games that are not available anywhere else, but I have more than 300 games in my Xbox library since the original Xbox; there is no fucking way I'm going to switch my gaming ecosystem to Sony (and Sony exclusives other than few like Horizon, are not engaging me at all). That's why it is so hard for Microsoft to do anything right. The majority of the market/media is siding with what they use the most, which makes sense. No matter what they do. They lost this with the Xbox One debacle, and there is no return anytime soon unless they come up with something completely different. This is the Apple effect in gaming... If Xbox wants to stay relevant (and they are; I mean, yes, Sony is first, but Xbox is selling, and Activision-Blizzard is just massive in the gaming world), they must sell some stuff on another platform. |
MS is not competing with Sony on pure console market share and has not been for a long time. The exclusive strategy they are using is not in the hope that their consoles will somehow pick up but rather to give them more success over what they now view as a better metric (MAU, Subscription service growth, and ROI).
And on those fronts, MS is already besting Sony quite substantially in fact, that's why their change in strategy is not immediate and drastic but slow and gradual. They have a winning strategy for the metrics they deem best and they want to make sure their shift produces an overall measurable positive impact.
