HappySqurriel on 07 July 2008
| SlorgNet said: The PS3's price will drop to $299/299EUR this fall. Guaranteed. That's how the market works for consoles -- you drop the price each year, pump up the volume, then make money on the software. Sony's roadmap looks like this: November 2006: $499 (high-end price) November 2007: $399 (medium-end price) November 2008: $299 (true mass market price) By November 2009, the PS3 will drop to $199 -- just in time to be marketed to 1.5 billion cash-flush, media-hungry consumers in China, India, Russia and Brazil. |
If you look at the price history of most consoles, they tend to average moderate to large price drops ($50 to $100) every 18 months or small price drops ($20) on a yearly basis. As an example, the first price reduction for the PS2 in North America was $100 (roughly) 18 months after it was released, it then dropped $20 a year later and an additional $30 a year after that. Over the past 4 years the PS2 has fallen from $149 to $119 which is hardly a rapid price reduction.
