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People who own a Playstation 3 or a Nintendo wii will generally answer yes to this type of question; that they respect either Sony or Nintendo. This would explain "fanboys" or LOYALIST to each respective brand,but it seems to be common knowledge that respect for the XBOX,STOPS at the XBOX(correct me if i'm wrong). Gamers will usually say that the games are what matter the most. That's correct. Games are the most important and are what drive console sales and loyalty to that particular CONSOLE,but each company is always going to have strong game lineups. So,in the future what seperates one gaming company from another? What prevents the XBOX from becoming as big as the Playstation brand is? Besides Japan,of course.