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Before the shareholders the directives have to say whatever suits the reunion Benga Benga.And as the shareholders are only interested in how much will they get for their shares in the company you have to tell them you are going to create value for them ,you are heading for profitability etc.

But later you do whatever you want (with some limits of course its not a question of shooting yourself in the foot) and in the next briefing with them you tell them it was neccesary due to strategic decisions.