Kyros on 07 July 2008
owever I still don't see you giving any arguments as to why they will cut the price and therefore lose even more then they already do.
They will not fall behind the 360 in sales again. Being the junior partner in the big PS360 multiplatform game market was bad. They got crappy ports if they got them at all. So if the 360 sells more Sony will react. I am pretty sure about that.
Besides I think the effect of 100$ price cut on their profit is overrated. 10 million consoles ~ 1 billion dollar. That's less than MS lost on their quality problems. On the other hand with every console they sell more they will make money for games, downloads, peripherals, BluRay discs etc.
Much of their loss is fixed anyway: Development costs, advertisement campaign, game development costs etc.
So the question is when will the price-cut cost bring a return on investment to them. And somehow I am sure that Sony won't sit by while discounted 360s sell like hotcakes in the hugely important christmas season. They didn't do this last christmas and they won't do it this christmas either.
And finally the Ps3 will be 2 year old technology by then. If you look at PC prices you can be sure that it will once again have a substantial production cost drop till christmas.
But again this is like predicting the weather. We simply will not know till it happened.
