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Leynos said:

wtf

Lol, the cheers in both videos are not related at all, that's either not the same stage or not at the same time.

In the second video, they were clearly in between 2 presentations, having entertainers asking people to cheer for a prize in this context is a thing you find in most events. 

But I guess painting it as if Xbox needed/controlled the crowd to cheer on specific is gonna garner clicks especially for those ready to accept anything that paints Xbox in a bad light after such successful events.