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JEMC said:

The upscaling is nice, but it shouldn't need to be tied to only a few functions from their smart TV stuff. It could have been a simple toggle in the monitor menu for you to turn on or off.

Definitely, yeah, but there will be ads displayed in the Smart TV function; you can bet on it. So it's a way to get people to see the ads if they want the extra bells and whistles.

Don't you just love capitalism?