Ryuu96 on 22 May 2024
Tbf...Activision has like 3-4 franchises to market and multiple of them are billion dollar franchises 
Hellblade's is an art-house project, its marketing could be better but marketing will only take it so far. But there's also very few XGS IP that would justify marketing spending even close to one of the biggest IPs of all time (COD). All they've posted so far though is an ARG video on a website, nothing Halo hasn't done before and Halo's ARGs were better (so far)...
Last edited by Ryuu96 - on 22 May 2024
