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PixelPirate said:

Serious though, where is the Hellblade 2 marketing? Release is just 2 weeks out.... I really fear for Ninja Theory.

This game isn't going to do amazing even with the best marketing in the world, the only reported numbers for Hellblade I was 1m sales a year after launch and 6.3m players across all platforms, 4 years after launch + Game Pass. The way I see it, Hellblade is closer to a sort of "art" project, it will be an amazing technical achievement and tackle strong themes but it was never going to be a big seller or designed to be.

It's a short, linear story focused title and it should do "decent" commercially and well critically and originally those sort of projects you'd have said were great for Game Pass but not anymore, with this recent shift in strategy and Matt Booty's comments, Hellblade doesn't fit into that and it makes me terrified for Ninja Theory, I'm going to be playing Hellblade II and constantly thinking in the back of my mind "don't get too attached, Ninja Theory will likely be closed" because of Matt's comments, even with the best marketing, Hellblade II doesn't fit into Matt's comments.

Last edited by Ryuu96 - on 07 May 2024