It's becoming clear to me that as Game Pass growth has slowed, Xbox is increasingly looking to take an IP first approach to its consumer facing business.
— Daniel Ahmad (@ZhugeEX) May 7, 2024
That's not to say service and platform aren't still important, but that it seems like Xbox wants its games to be profitable… https://t.co/jjzMHgR3WW
It's becoming clear to me that as Game Pass growth has slowed, Xbox is increasingly looking to take an IP first approach to its consumer facing business. That's not to say service and platform aren't still important, but that it seems like Xbox wants its games to be profitable as standalone titles. Previously, Xbox was looking at Game Pass as a way to offset development costs for its own first party titles. It doesn't look like that's the case anymore, and also helps explain their recent exploration of releases on competing platforms.
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