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snyps said:

Wonder if Microsoft could release a gaming architecture specification to be produced and marketed by anyone. Same market strategy as windows.

Could they do that successfully?

You lose out on "code to metal", when devs know the hardware they are working with and can optimise for it.
And instead, you'll then get a pc box, where each game, you'll have to toy around with settings in game, for the performance of the box you have.

MS wouldn't eat a loss on hardware, and these "others" wouldn't do it out of the kindness of their hearts.
So prices on said box's would go up by a good bit (ei. it would be more expensive than playstation, for the hardware thats inside).

You could then overshoot playstation, by selling a more powerfull pc box.... but again, price to buy, matters if you want to quickly build up a consumer base.

So yes, they could do it.
However it comes with downsides.