Well, for the most part, anyone saying that they like JRPGs for the story wouldn't know a good story if it smacked them over the head. JRPG stories are usually trite, saccharine, and wholly predictable.
That said, the "Press X to attack"-type battle system can be fun if the designers put some thought into it. Like, say, in Persona 3, where you only control your main character directly, and you control the rest of your characters on the fly with a bunch of AI selections. But most JRPG designers don't really innovate, because a generic game in the genre already has a guaranteed audience.
"'Casual games' are something the 'Game Industry' invented to explain away the Wii success instead of actually listening or looking at what Nintendo did. There is no 'casual strategy' from Nintendo. 'Accessible strategy', yes, but ‘casual gamers’ is just the 'Game Industry''s polite way of saying what they feel: 'retarded gamers'."
-Sean Malstrom
