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I don't know. People don't have infinite money to spend on games, so if some company is winning more sales by going multiplat, someone else is likely losing.

Not always, mind, but there's probably a hard limit on how high an attach rate can realistically get that's not too far from how games currently sell.

Edit - on that line of thought, it's GAASes and other evergreen titles that are really hurting the industry since that's effectively siphoning money that otherwise could have gone to newer/smaller games directly to shareholders' pockets or some company war chest at no extra cost.