Malstrom: Years before the Wii, Nintendo began to see the Dillemma. They noticed the Core market was sick. North America’s gaming growth had become so stagnant that analysts had to resort declaring ‘growth’ as rise in revenue not factoring in rising costs for consoles and games. The Core market in Japan was so sick that it had begun to contract. If Nintendo kept going the same route, as Iwata said, all they could do is just wait for the market to shrivel up and die.
Hardcore: Iwata was being dramatic.
Malstrom: I don’t think so. With the success of the Wii, I think we should look back at what Iwata said with more thought. The concept is to build up an Expanded Market and keep the Core Market as healthy as possible before the Dilemma hits. Like the newspapers and the Internet, the old ‘Core’ games must be converted to the new values of the Expanded Market if they are to survive the Dilemma.
Hardcore: This is madness!
Malstrom: This is disruption!
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This part was funny. It reminds me of 300 
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.
