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I also think Xbox could advertise Game Pass better, it's anecdotal evidence but barely anyone in my family knows what it is, ranging from my nieces and nephews who play on consoles to their parents, and they are subbed to Netflix/Disney+, I had to explain to my parents what Game Pass was multiple times, also what Gold was changing into (GP Core) although may not the target audience because they said there's no point because they (the kids) rarely play their Xbox (always on Roblox on mobile, Lol).
But I also don't think I've ever seen a Game Pass ad on TV and not like a game being advertised and at the end it says "on Game Pass" but an advert dedicated solely to advertising Game Pass, they should do it after ABK adds all its shit, like, an advert going through all the COD titles on Game Pass, and more! EA Access, Fifa, Mass Effect, Battlefield, plus XGS, plus Zenimax, etc. Just feels like (to me) they've barely advertised Game Pass to the general consumer and it's largely been aimed towards the dedicated audience thus far.
