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Microsoft is now seizing an opportunity to put its games elsewhere, or “Xbox Everywhere” as the company refers to it internally. “We’re making these decisions for some specific reasons,” says Spencer. “We make every decision with the long-term health of Xbox in mind, which means a growing platform, our games performing, building the best platform for creators, reaching as many players as we can. We’re always looking to learn as a leadership team and to grow, and we think this is an interesting point in time for us to use what some of the other platforms have right now to help grow our franchises.”
Xbox fan reactions will inform Microsoft’s next steps. “I always take the feedback from our most ardent fans very seriously,” admits Spencer, who’s not sold on the idea of exclusives always helping Xbox console sales. “We know today when people are playing, their affinity for their platform is as much about their friends and where their games library is as it is any kind of one exclusive game. I know there’s this fictitious world where people think that one exclusive game kind of kicks off the sales of a platform, but the industry just doesn’t really work that way today.”
