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Ultimately, it comes down to exclusives. That's the sole reason I own a PS5 and Switch, but not Xbox Series X/S. It's really not all that complicated. Also helps to not be tone deaf: Yes, it is possible for a massive company to buy out all of its competitors (as they have been trying to do with the Activision Blizzard acquisition, free day one GamePass drops, lowering prices as a means to outcompete competitors which are less able to drop prices so much, etc etc.)...however, you aren't going to win over the gaming community if you're -- for instance -- looking to do-away with physical media.

Not an incredible coherent take, just spitballing a little here, but this is how I'm feeling at the moment.