I visited an all you can eat restaurant recently that I visited before. I was surprised at the price hike and asked the staff about it. The patron told me that yes the price had gone up, but there was even more choice so actually it's better value now. I told him my belly remained the same size. I was now just paying more for even more food I never eat.
That's gonna be the situation with Gamepass. If Activizion Blizzard comes to the service day one, there is no way they would not need to increase the price. But here it's not my belly, but the time I can invest in playing games. More content will not make me play more games, I would just end up paying more for even more games I never play.
I think MS gets that there is a limit to how they can price Gamepass and a ceiling overall on how many subscribers they can get. Continuing their strategy in putting firsts party on Gamepass day one going forward, I believe simply is not viable for them for the amount of studio's and games there will be in the future.
Gamepass was a leftfield idea to try to turn the XBoxOne fortunes. I think now, they'll step away from day one Gamepass release as the standard and it will be decided on case by case bases.
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